25 Apr 2017

Why MRA Marketing?

MRA is very different from other PR & Marketing agencies. Many agencies say that, but we’re different because of what we promise to do for customers, and what we do to deliver that promise, is different from other B2B agencies in construction.

MRA specialises in construction, building materials and home improvement markets. Last year was our 25th year. We are a full service strategic PR & marketing agency that helps companies grow, taking customers from their ‘A to B’ to achieve their big strategic goals. Our proactive approach helps customers grow consistently faster than their markets, usually much faster.

The customers we attract are more ambitious and keen to lead, make a difference or change their markets. Some want to get to No.1, grow more profitably, turn decline into growth, break into or create a new market or reposition their brand.

Many of the top brands in construction are customers. The programmes for key customers are bigger and more integrated than normal campaigns, and they last longer. That’s because, in order to take customers from their ‘A to B’ we have to change perceptions, and change specifying and buying behaviour. Changing perceptions, specifications and buying behaviour so it translates into significant growth and share gains takes time – perhaps 3 years or more to shift a market.

So, how we work with customers, the levels we operate at, and how we organise, manage and deliver our programmes is different to other agencies. Not only do we set the strategy to get from ‘A to B’ within X years, we provide the services, skills, tools and drive to make it happen.

We measure performance in all the usual ways, of course, but the measurement that matters to customers is the promise we make to help them grow and achieve their objectives. We help turn declining or static sales into strong consistent growth for example, so sales and market share growth and how they are seen by their customers are the measurements that really matter. Take a look at our video and listen to what our customers say: Click here

We work closely with customer CEOs, MDs, marketing and sales teams. We design the integrated strategic programme and may do it all, or work with the in-house team or other agencies on part of the programme. But we are responsible for strategy, direction, messaging and making it happen.

Award winning and top of industry league

Our awards in branding, positioning, creative solutions, strategic development are for helping customers grow:

MRA is No.1 in the CIMCIG (Chartered Institute of Marketing Construction Industry Group) league of 60+ agencies working in construction. We have been No.1 three times in the last five years
Winners of the Construction Marketing Awards 13 times; shortlisted 33 times
Shortlisted by the Chartered Institute of Marketing’s CIM Marketing Excellence Awards for four awards in 2017: Best use of Social Media, Best use of Digital, Best use of Research & Insight, and Agency of the Year.
Members of established and recognised marketing and industry bodies:

CIM (Chartered Institute of Marketing)
CIMCIG (the construction arm of the CIM)
CIPR (Chartered Institute of Public Relations)
The Public Relations Consultants Association (PRCA)
Market Research Society (MRS)
The Marketing Society
The Institute of Directors (IoD)
That’s us. What about you?

You love PR and all things marketing, and like the prospect of learning to change and disrupt markets to help our customers grow.

Delivering what we promise demands good teamwork with customers and within MRA. We need the best people who are ambitious, keen to learn and love to achieve.


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