13 Oct 2014

When doubling share isn’t enough: MRA helps Deceuninck go for No.3

Last year Deceuninck appointed MRA Marketing to help double its UK sales in four years. Now it's going for more!

Last year Roy Frost, Managing Director of window systems company Deceuninck, appointed MRA Marketing to help double its UK sales and market share in four years. A year on, with a stream of new customer signings and a pipeline of fabricators keen to switch, Roy’s boss, Group CEO, Tom Debusschere, announced Deceuninck is now aiming to more than double share and achieve a Top 3 position in the UK, its traditional position in major markets.

Deceuninck, a long term player in the UK market, is one of the world’s major PVC systems companies. It is in the top three in most major markets, and is a leader in innovation, sustainability, colour and design.

“Roy has put a strong team into place since his appointment last year,” says MRA’s Managing Director Mike Rigby, “and launched a string of new initiatives and innovations to help customers sell more. We’ve supported Deceuninck at a strategic level and our integrated marketing programme has positioned the company as a force to be reckoned with.”

Roy Frost adds: “We believe we have what it takes to empower fabricators and their customer installers, and help them transform their businesses. After a comprehensive review we appointed MRA Marketing. Mike Rigby, Lucia Di Stazio and their team have a remarkable track record in this industry and they’ve delivered.”

If you want to double your market share or more, or get to No.3, 2 or 1, contact Mike Rigby or Lucia Di Stazio on 01453 521621 or lucia@mra-marketing.com.

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