01 Dec 2014
Up close and personal: new Deceuninck ads
2015 sees the launch of MRA exciting new advertising campaign for Deceuninck, putting customers at the heart of the company's marketing campaigns.
2015 sees the launch of our exciting new advertising campaign for Deceuninck. Written and designed by MRA Marketing, the new adverts build on the Customer First strategy that has helped to transform the Deceuninck brand in the UK. By putting customers at the heart of its marketing campaigns, the PVC-U window and door systems company has a powerful story to tell.
The new ads feature dramatic black and white close-ups of Deceuninck customers’ faces and include their answers to the question, ‘Why Deceuninck?’ “Our customers are our best ambassadors,” says Roy Frost. “So we let them speak for us.”
“Deceuninck is all about building their customers’ brands,” says MRA’s Lucia Di Stazio. “Our strapline for the advertising campaign is ‘Building your brand, builds ours’, which sums up Deceuninck’s unique growth strategy.”
To see the adverts visit www.whydeceuninck.co.uk.
Want to build your brand? Talk to us. Call Business Development Manager Tom Rigby on 01453 521621 or tom@mra-marketing.com.
Like what you've read?
Sign up for more interesting stories and great construction marketing insights.
25 Jul 2022
Plumbing & Heating May sales up 12.2% year on year: volume +3.8%, prices +8.1%
13 Jun 2022
June Construction Update from the Department for Business, Energy & Industrial Strategy
01 Jun 2022
Builders’ Merchants’ confidence in the market drops sharply but they still expect sales to increase
24 May 2022
April’s plumbing and heating value sales fell -5.8% despite 8.6% price inflation
22 Oct 2021
Specialist plumbing & heating merchants maintain year-on-year growth in August
21 Jul 2021
Builders’ Merchants’ sales up year-on-year as industry continues growth trajectory
25 Jan 2021
Better Data, Safer Building: CPA launches consultation on new Product Information Code
02 Jun 2020
The Construction Leadership Council (CLC) COVID-19 task force draws up construction recovery plan lasting two years
04 Nov 2016
Congratulations to Jeff House who is the winner of an iPad Pro from our Construction Products Association (CPA) Vote competitio
04 Nov 2016
Congratulations to Jeff House who is the winner of an iPad Pro from our Construction Products Association (CPA) Vote competitio
19 Oct 2016
MRA Marketing has been shortlisted for a record 17 awards in this year’s prestigious Construction Marketing Awards (CMA).
25 Nov 2014
Tom Rigby joins the team to generate new business and develop MRA’s services to help more companies grow.
13 Feb 2014
Marketing & Merchandising masterclass by Mike Rigby at BMF Branch Managers' Forum
