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The Pulse: Merchant expectations and confidence cool

As we approach the winter months, merchants’ expectations and confidence are cooling. However, the overall outlook remains positive with merchants particularly confident in their own business.

At the time of interviewing, the Government’s announcement on a new one-month lockdown had not yet happened, although the risk of another lockdown and managing a second wave of the virus was already weighing on merchants’ minds.

The Pulse, by MRA Research, is a monthly tracking survey of merchants’ confidence and prospects. Telephone interviewing took place between 1st and 7th October.

Download the full report here.