26 Jan 2015
Sky’s the limit for new Alumasc website
MRA Marketing has designed and built a new microsite for Skyline – Alumasc’s range of aluminium fascias and soffits, copings and anti-climb systems.
MRA Marketing has designed and built an eye-catching new microsite for Skyline – Alumasc’s distinctive range of aluminium fascias and soffits, aluminium copings and anti-climb systems. The company tasked MRA with raising Skyline’s profile, as well as its unique quality and service benefits. MRA came up with the idea of a dedicated microsite as the focus of the overall campaign, which included PR, advertising, direct mail, e-marketing, social media and blogs.
“Modifying Alumasc’s existing website was too complicated and costly for various reasons,” explains MRA’s Director Lucia Di Stazio. “We decided that a dedicated microsite – a central hub of information – would link the whole campaign.”
The result is a smart new microsite with dynamic content that acts as the focal point for the Skyline campaign inspiring repeat visits and customer buy-in. “The beauty of what we’ve built for Alumasc is that the company is now able to easily manage the site in-house with ongoing support from us,” says Lucia Di Stazio.
To see the new Skyline microsite visit www.alumascskyline.co.uk.
Need a new website or microsite? Talk to us. Call MRA’s Business Development Manager Tom Rigby on 01453 521621 or tom@mra-marketing.com.
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