25 Apr 2017
PR Account Manager– Full Time
The job is demanding but very satisfying and good PR Account Managers get rave reviews from customers and learn a lot – in detailed practical and high level skills. Career progression can be swift and rewarding. We give you the support to make it happen.
Partnering with Creative Campaign Planners, PR Account Managers lead the two person teams that deliver these results. Supported by professional writers, creative designers and others they draw on their knowledge and expertise, and on MRA’s knowledge and resources. They make sure things happen when they should and we hit deadlines.
Being organised, managing a number of projects, and project elements, in parallel, and managing people is essential. Together with the team partners, the Creative Campaign Planners, PR Account Managers ‘own’ and ‘drive’ their accounts. They multi-task, looking ahead to see what is coming, and making sure everything comes together on time.
PR Account Managers do not operate in silos, and they’re on a fast learning curve because there is a lot to learn. We know our markets, and we help you know them too. Recognition starts with how quickly customer CEOs and MDs listen to them and respect what they say.
Some agencies may ask people to write press releases and nothing else. Our PR Account Managers write press releases, and some articles and we show them how. We expect Account Managers to get to know their customers’ markets and their customers and what they need to say. Not everyone is excellent at writing, so we train them in the basics, and we do have professional writers, but the most important part of writing is knowing what needs saying and saying it simply and clearly.
Working as a team, PR Account Managers and Creative Campaign Planners spec out and brief the creative and digital people and tap into our knowledge of markets and marketing, strategy and insights to drive customer programmes.
Whatever else you are you will have a strong interest in marketing and a commitment to deadlines and good communication. Good marketers are good organisers and managers of people and projects.
PR Account Manager – Full Time
Salary: Negotiable based on ability and experience
Operating as a 2 person team with a Creative Campaign Planner, the PR Account Manager manages and drives 6-9 customer accounts, taking ownership of ‘your’ customers and getting to know their businesses, their markets and their competition
Managing multiple projects, aware of all deadlines and ensuring they are met
Maintain & develop excellent, long-term relationships with customers and media
B2B PR, digital, marcoms agency experience is highly desirable
Writing persuasive press releases, letters, blogs and comments, plus feature articles. We have professional writers for longer pieces.
Lobbying editors and placing the editorial we write in print and online media
Spot opportunities for campaigns. Develop the ideas, sell them to the customers and implement them
Manage multiple social media accounts eg Twitter, LinkedIn, YouTube, and create innovative content
Interview customers (and their customers); brief in-house & external print & digital designers, writers & creative copywriters, photographers and videos
Network at industry awards & events, and support customers at exhibitions
Excellent organisation skills – calm under pressure
Literate, numerate & articulate with excellent communication skills
Strong team player with a can-do attitude
Able to learn quickly and show initiative
Able to work in digital, online, social and print media
An eye for detail, accurate (no typos in CVs please!). See bigger picture too
Able to travel to customer meetings and industry events as required
Own car is essential
How to apply:
Please send your CV with accompanying letter to email@example.com
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