AWMS Rain to Drain
Alumasc Water Management Solutions (AWMS) was the first joined-up brand in water management, part of Alumasc Group plc. In 2015, MRA Marketing was tasked to develop and launch this brand, which covered products from ‘rain to drain’ – roofline, guttering, drainage (domestic and civil), and access covers.
With a rise in flash floods and heavy rainfall causing disruption to homes, businesses and infrastructure, it was an opportune time to demonstrate that action was needed to improve overall water management in and around buildings with new engineered
MRA developed the branding and implemented an industrywide campaign to change the way water is managed in our built environment, and galvanise the sector to prepare for climate change. Our commercial objectives were to promote its integrated solution – the first to cover all aspects of water management from rain to drain.
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