SWISSPACER – Breaking into new markets

SWISSPACER, a Saint-Gobain company, is a manufacturer and distributor of warm edge spacer bars. SWISSPACER’s ‘warm edge’
technology is used in double or triple glazing units instead of aluminium bars, significantly improving the insulation properties or thermal performance of windows – and their energy ratings. But when we first started working with SWISSPACER, although it
supplied spacer bars to glazing and sealed unit manufacturers across Europe, it didn’t even have a UK sales rep!

MRA Marketing approached SWISSPACER’s head office in Switzerland in 2007, with a proposal to launch and firmly establish the brand in the UK and Ireland. Our experience and research in the UK glazing markets demonstrated a huge opportunity, and we were able to outline – and then implement – a strategy to take advantage of this.

With no sales office or representatives in the UK or Ireland for SWISSPACER, MRA Marketing managed all leads and enquiries in the first year, generating them and liaising with the Sales Director in Switzerland. Within 12 months, SWISSPACER had established a sales rep based in the UK. A base in the UK and national distribution a year later. Within three years SWISSPACER was a market leader.

Download the full case study here.


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