21 Apr 2015

Polyframe appoints MRA

MRA Marketing has been appointed to represent Polyframe Group, the largest independent trade window, door and conservatory fabricator in the UK.

MRA Marketing has been appointed to represent Polyframe Group, the largest independent trade window, door and conservatory fabricator in the UK. “We’ll be working on PR, direct marketing and social media in an integrated, synchronised marketing programme,” explains MRA Director Lucia Di Stazio.

Since its start in 1992, Polyframe has grown from a 40 windows-a-week trade fabricator in Halifax to a fast-growing fabrication group making several thousand PVC-U and Aluminium frames a week. Polyframe supplies installers nationally with a wide range of windows, doors and conservatories in a choice of system from factories in Norwich, Northern Ireland, Mansfield and Halifax, and has 19 Trade Centres around the country. Polyframe has been listed two years in a row in the London Stock Exchange’s landmark “1,000 Companies to Inspire Britain” report (2013/14 and 2015).

“Polyframe grew particularly fast in the recession, helping small fabricators exit manufacturing,” adds Lucia di Stazio, “with its Norwich factory going from zero to 3,000 frames-a-week in just 3 years. Now, new CEO Nick Dutton is implementing the next stage of growth for Polyframe with MRA Marketing, using an innovative strategy and business model that will transform the market.”

“MRA will help us create future growth for Polyframe,” says Nick. “Polyframe Aluminium is our latest acquisition and means we can uniquely offer installers eight different window systems in PVC-U and aluminium. This is a significant step forward for Polyframe – and the industry. We’ve already started making big moves and we’re looking to MRA to help us grow.”

To find out how MRA can help you grow, follow @MRAMarketing or email Business Development Manager Tom Rigby tom@mra-marketing.com

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