Mike's vision when he founded MRA Marketing was to bring new insight and direction to the building materials, construction and home improvements sector.
Thirty years on and Mike’s focus is as strong as ever. He continues to use his extensive experience and expertise to lead the MRA team, inspiring them to innovate, invigorate and transform the sector. With a solid background in both consumer and trade markets, including 10 years in marketing and research at Dulux paints, time as head of marketing at a national builder’s merchant and as marketing director of a national home improvement company, Mike’s knowledge is unrivalled. He instinctively understands the challenges facing the construction and home-improvement industries, is quick to spot the opportunities and is always ready with a solution.
Mike is an individual member of:
- Institute of Directors
- Market Research Society
- Marketing Society
- Chartered Institute of PR (CIPR)
- Chartered Institute of Marketing (CIM)
- Worshipful Company of Builders’ Merchants
- Public Relations Consultants Association (PRCA)
- Strategic Planning Society