14 Jul 2015

New research on construction media sponsored by MRA Marketing

MRA Marketing is sponsoring the 2015 Construction Media Index (CMI) report

MRA Marketing is sponsoring the 2015 Construction Media Index (CMI) report. The CMI provides independent and comprehensive research on communication channels in the construction sector, and reviews the channels used to reach decision makers in the industry.

The research, conducted by Competitive Advantage, takes data collected over a four month period and provides clear and impartial guidance to the effectiveness of communication tools when targeting construction professionals. The reports are split by sector (Education, Healthcare, Retail, Public Non-housing etc) and by the main groupings: Architects, Interior Designer, Engineers, Contractors, Merchants and Housebuilders.

“We sponsored this far-sighted communications research because getting the right message to the right people is a challenge in fragmented media channels,” says MRA Marketing Director, Lucia Di Stazio. “You could throw money at the media hoping enough of your message gets through, but firms don’t have that kind of budget. This report gives us detailed and accurate insight into what the industry responds to, for more precise targeting.”

The report will be available from the end of August from www.cadvantage.co.uk

For better targeted marketing contact MRA Marketing Business Development Manager Tom Rigby on 01453 521621 or email tom@mra-marketing.com

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