MRA Marketing and Brisant Secure won the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April. The full-service PR & Marketing agency was shortlisted in eight categories and won New Product/Service SME in partnership with Brisant Secure for the Ultion Key campaign. It was a successful night for both companies as the same campaign was also ‘Highly Commended’ in the Best Digital Marketing category.
The winning integrated marketing campaign drove traffic to www.ultion-lock.co.uk, using Dotmailer logic maps to turn visitors into high-quality leads for Brisant’s trade network via the ‘Find A Door That Locks’ tool.
The CIM ‘Marketing Excellence Awards’ recognise and reward brilliance in the field of marketing. The judges include representatives from PwC, London Stock Exchange Group and Universal Pictures.
MRA’s Managing Director Lucia Di Stazio says: “The CIM awards cover the best of B2B and B2C marketing. Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines. Nominees included high-profile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
MRA Marketing is a full-service, strategic marketing agency specialising in helping companies grow in construction, building materials and home improvement markets. MRA also won ‘Agency of the Year’ in the 2017 Construction Marketing Awards (CMA) and is No.1 in the CMA Agency League.
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