23 Sep 2014
MRA expands video production team
From script and shoot to the finished article, MRA's video team tells its customers’ stories in glorious technicolour.
MRA Marketing has expanded its Video Production Team with two new starters. “From script and shoot to the finished article, our video team tells our customers’ stories in glorious technicolour,” says Lucia Di Stazio, Director for MRA Marketing. “We create the concepts and script, shoot the footage ourselves and edit in-house. Video is now a crucial part of the marketing mix – we use it in most of our integrated campaigns.”
“Video has long been part of our offer – we’ve worked on DVDs for Saint-Gobain and DGCOS,” adds MRA’s Managing Director, Mike Rigby. “But in the last couple of years we’ve developed the expertise in-house and created a wide variety of videos for customers for use at exhibitions, in showrooms, as POS or on websites and social media. We still work with and direct outside specialists on occasion if we need broadcast quality films for TV advertising, for example. But doing everything else in-house means we can offer our customers anything from talking heads, product presentations and company profiles to lifestyle pieces and animated explainer videos.”
MRA customers bitten with the film bug include Deceuninck which uses its ‘Ask Roy Frost’ series of shorts on www.askroyfrost.com/videos to communicate the ‘Why Deceuninck’ campaign message, as well as an animated explainer video and product presentation on its Slide & Swing Door. MRA has also produced videos for Saint-Gobain SWISSPACER, the Worshipful Company of Builders’ Merchants (WCoBM) and Consumer Credit Solutions.
To get your company on screen, contact Lucia Di Stazio on 01453 521621 or lucia@mra-marketing.com. To watch examples of our videos, visit: http://mra-marketing.co.uk/portfolio#.video or www.youtube.com/user/mramarketingltd.
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