05 Jun 2014

Mike Rigby speaks at NMBS Conference

The NMBS has asked MRA Marketing’s Mike Rigby to give a presentation on marketing and branding in the industry at the Tenerife Conference, 19-22 June

The National Builders’ Merchants Buying Society (NMBS) has asked MRA Marketing’s Mike Rigby to give a presentation on marketing and branding in the industry at the Tenerife Conference, 19-22nd June.

The Conference, held at the five star Gran Melia hotel in Spain, focuses on branding and also features talks by branding, business and motivational experts as well as a series of Masterclasses to help merchants build their businesess.

“Merchants face a unique set of problems in branding within the industry,” explains Mike. “Traditionally they have focused on the practical side of breaking loads and supplying products; it’s intrinsically harder to market a range of products than just one, and B2B markets are more complicated than consumer markets. And construction is more complicated and difficult to market to than most other B2B markets!”

“But whoever you are, and wherever you are in the supply chain, you need to build your brand to build your market.”

MRA Marketing is a long standing BMF service member that specialises in helping companies grow fast and achieve stretching goals in building and construction markets. Mike spent 10 years in marketing with Dulux Paints before heading up Marketing for a national builders’ merchant. His company, MRA Marketing, is an award-winning full service marketing agency with over 20 years’ experience in helping companies of all sizes.

To find out how MRA Marketing can help you transform your performance contact Mike Rigby or Lucia Di Stazio on 01453 521621 or lucia@mra-marketing.com. For more on marketing read MRA’s Marketing Matters blog and follow @MRAMarketing or Mike’s Twitter account @wehelp_you_grow.

Save

Have a similar challenge to this one? We can help to achieve this for your business too. Click the 'MyNotePad' button at the top of the page or click here to find out more.

Accept cookies You must accept to the use of cookies for MyNotepad to function correctly