18 Apr 2017
IKO #NoMorePotholes ducks go viral
The rubber ducks are branded with IKO’s #NoMorePotholes campaign hashtag. The campaign was launched by MRA Marketing for IKO in February 2016, and is shortlisted for a CIM Marketing Excellence Award. #NoMorePotholes highlights the problems potholes cause, examines why repairs aren’t working and drives awareness of long-lasting, cost-effective solutions. To mark the campaign’s first anniversary this February, IKO gave away 50 ducks free via @ikoplc – but after being inundated with requests many more ducks have been ‘released’. In fact, the campaign has been so successful organic impressions for @ikoplc have reached a peak of 120,000 in March.
The ducks have already garnered a lot of press coverage in trade and regional consumer press. Even councillors and MPs have got involved by requesting ducks and tweeting photos of them in potholes up and down the country.
Andy Williamson, Managing Director of IKO UK Group says: “Year on year we’re seeing the same potholes appearing, getting fixed and reappearing shortly afterwards in a never-ending cycle. Councils use a quick-to-apply traditional material which doesn’t last. A costly, ineffective process, it wastes taxpayer’s money and endangers road-users, while there are existing materials that could be used. Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and more – it could transform UK roads and save money.
“If you’re concerned about potholes join our campaign and help make a difference, one duck at a time!”
To request your own free #NoMorePotholes duck, message IKO on Twitter @ikoplc or email firstname.lastname@example.org.
Like what you've read?
Sign up for more interesting stories and great construction marketing insights.
25 Jul 2022
Plumbing & Heating May sales up 12.2% year on year: volume +3.8%, prices +8.1%
13 Jun 2022
June Construction Update from the Department for Business, Energy & Industrial Strategy
01 Jun 2022
Builders’ Merchants’ confidence in the market drops sharply but they still expect sales to increase
24 May 2022
April’s plumbing and heating value sales fell -5.8% despite 8.6% price inflation
22 Oct 2021
Specialist plumbing & heating merchants maintain year-on-year growth in August
21 Jul 2021
Builders’ Merchants’ sales up year-on-year as industry continues growth trajectory
25 Jan 2021
Better Data, Safer Building: CPA launches consultation on new Product Information Code
02 Jun 2020
The Construction Leadership Council (CLC) COVID-19 task force draws up construction recovery plan lasting two years
19 Oct 2016
MRA Marketing has been shortlisted for a record 17 awards in this year’s prestigious Construction Marketing Awards (CMA).
25 Nov 2014
Tom Rigby joins the team to generate new business and develop MRA’s services to help more companies grow.
13 Feb 2014
Marketing & Merchandising masterclass by Mike Rigby at BMF Branch Managers' Forum