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We focus on results and commit to building awareness, reputation and positioning (the means), as well as growing sales, numbers of customers, and market share (the ends).

Activities include:

• Benchmarking reputations
• Customer satisfaction
• Awareness and attitudes studies
• Brand mapping & positioning
• Buying behaviour
• Market entry and potential market growth review
• Market trends analysis
• Competitor analysis
• Marketing audits
• Strategy and business model review
• Mentoring

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Strategic Marketing and PR

We talk to all sectors of the building, construction and home improvements markets: specifiers, architects, developers, contractors, surveyors, builders’ merchants, builders and installers.

We don’t subcontract creative or design work to other agencies. We have our own specialist in-house creative team so we can combine creative flair with industry expertise.

It means we can offer more.

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MRA Marketing provides fact-based marketing solutions. But what do we mean by this? Agencies that outsource their market research are often tempted to cut corners and can end up with data that is unreliable, unrepresentative, inadequate or out of date. At MRA Marketing we do things differently.

One of the real advantages of working with MRA Marketing is the fact that we have our own specialist research division, MRA Research, through which we deliver fact-based marketing solutions based on quality research and expert analysis. Valuing inspiration, innovation and creativity, MRA Research also understands that marketing strategies only work when they are based upon insight, information and market realities rather than wishful thinking.

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MRA Marketing’s award winning in-house creative team has established a track record for creating distinctive, compelling concepts for both print and online.

Our creative and PR teams work closely together to ensure our campaigns do more than merely catch the eye. We combine an in-depth knowledge of the home improvement and construction sectors with well-written copy, clever concepts and exceptional design to create campaigns that get results.

This is what makes us different.

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