18 Apr 2016
Exhibition support and then some! 13 customers at 2 shows in 1 week
Two major exhibitions in April kept MRA’s PR and Creative departments busy providing all the support customers expect from a full-service agency.
“With 10 MRA customers at the Fabricator and Installer (FiT) Show and 3 at the National Merchant Buying Society show (NMBS), we’ve been hard at work for months helping with everything necessary for a successful exhibition,” comments Lucia Di Stazio, MRA’s Director.
“Our support varies depending on what customers require, but over these two shows MRA provided stand design, co-ordinated construction and ensured the smooth running of stands, organising everything from coffee machines to TVs. We produced press releases, copy and artwork for pre-show publicity, direct mailings, leaflets, messaging, graphics for stands and brochures to be handed out at the show and – crucially – afterwards to follow-up leads and convert them into business. We’ve printed press packs and lobbied editors, generating interest in customers’ stories and products. And we’ve attended the shows, supporting customers, meeting new and old industry friends and helping on the stands.”
The FiT Show in Telford was possibly the best yet, with record numbers registering and attending and hundreds of high-quality leads generated for MRA’s customers including Deceuninck, Entrance, The Residence Collection, Residor, Saint-Gobain SWISSPACER, Solidor, Windowbase, Window Widgets and Ultion. The NMBS Show in Coventry was equally successful for AWMS, Crystal Direct and IKO plc.
If you need help to prepare for and co-ordinate exhibitions, conferences and other events contact Tom Rigby on tom@mra-marketing.com.
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