17 Aug 2021
CPA publishes results of industry Consultation on new Code
The new Code was developed to prevent some of the issues raised in Dame Judith Hackitt’s report ‘Building A Safer Future’, following the tragedy of the Grenfell Tower fire. The CPA was tasked by Dame Judith Hackitt and the Government with tackling the shortcomings identified in Chapter 7 of the report relating to product information, specifically addressing the way information is presented and marketed by manufacturers.
The consultation opened on the 1st February 2021 with an official closing date of the 31st March 2021. This was extended to the end of May to urge everyone who had a view to submit them, and to encourage the widest representation from across the industry. The highly-publicised consultation was undertaken for the CPA by MRA Research. It invited trade associations and other organisations, manufacturers, distributors, specifiers and users of product information to comment on the proposed new CCPI and its 11 Clauses.
The CPA set up the Marketing Integrity Group (MIG) in 2018 to work on this particular area of building safety. The MIG’s work represents over two years of open debate and discussion, face-to-face interviews and focus groups across the construction supply chain. It includes detailed analysis from its Call For Evidence survey in 2019, which confirmed that for product and performance information to be trusted, it must be Clear, Accurate, Up-to-date, Accessible and Unambiguous – the five acid tests. The MIG collated this extensive input and developed the CCPI.
The Code was then put out to consultation for a final sense check. A key requirement was that respondents read the new Code before completing their respective questionnaire or providing feedback. A number of additional and insightful comments were also submitted to MRA Research by provider and user organisations alongside their completed questionnaires. Feedback from the trade associations was detailed, expert and extensive, providing in-depth comments and suggestions on behalf of their members.
The findings confirm that the industry welcomes and supports the Code, and considers it a crucial step in the right direction. The MIG spent a further two months analysing and working through the Code so it reflects the massive amount of expert feedback from the consultation.
While the Code is likely to impact differently on different types of business, it was clear that many companies have a keen interest, and strong opinions, on what should be done to address the availability, consistency, quality and reliability of construction product information.
Comments confirmed that more clarity was needed in some areas of the Code, particularly around the training and competence requirements, and on what exactly was required to comply with the different Clauses. More clarity was also sought on how the scheme will be assessed, audited and ‘policed’, as well as practical guidance on its implementation within organisations.
Adam Turk, Chair of the CPA’s Marketing Integrity Group and CEO of Siderise says: “We are delighted with the breadth and depth of response received. The published results are slightly later than planned but given the importance of the Code, we wanted to make sure all responses were included in the analysis. Strenuous efforts were also made in reaching out to organisations directly to ensure everyone across the industry had the opportunity to comment.”
“The overwhelming support and constructive feedback has reassured us that the Code is absolutely the right step forward for the industry while also giving us a lot of insightful input to enable the MIG to review the wording of the Clauses in line with these detailed responses,” continues Adam. “Whilst changes have been made around the clarity and detail within the Code, I can confirm that the eleven Clauses remain principally close to those presented in the report.”
Chief Executive of the CPA, Peter Caplehorn, adds: “We are extremely pleased with the progress that has been made with the CCPI and the enormous efforts of the MIG in driving it through. I truly believe the Code will achieve meaningful and permanent change in our industry, providing users of construction products with accurate information they can trust.
“The CPA is incredibly focussed on improving building safety and driving cultural change in our industry. We are involved in a wide range of initiatives to ensure tragedies like Grenfell never happen again, and the CCPI is just one of those. An essential counterpart to the Code is the activity of the Working Group 12 (WG12) – a sub-group of the IRG’s Competence Steering Group (CSG), led by the CPA. WG12 focuses specifically on the competency of those interacting with products and accessing construction product information. The CSG recognises that good product information on its own is not enough; those that use it must be competent to do so, to understand what they are reading and to be able to apply the performance information appropriately.”
The Code has now been finalised, based on the extensive feedback from the Consultation, and is in the process of being handed to Construction Product Information Ltd (CPI Ltd) – a not-for-profit organisation with independent governance and management being set-up to administer the CCPI when it is launched later this year. Prior to the Code’s formal launch, the CPI Ltd will be carrying out pilot test cases and will also be recruiting a new Non-Executive Board of Directors to develop an independent governance structure. The industry can stay abreast of the Code and its launch at www.cpicode.org.uk.
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