04 Jun 2020

Staying top of mind during the COVID-19 pandemic

Throughout the pandemic our customers have remained active, particularly on digital, keeping their brands at the forefront of their customers' minds. Digital marketing and communications has taken various forms, from eshots, blogs, video and animation through to adapting brochures and literature for mobile use. Below are just a few examples.

Lakes

Bathroom Trends Blog

Although many home improvement projects were put on hold during lockdown, it was important to keep key trends in view for when life returned to a more normal status. Lakes’ blog focused on key bathroom trends to keep their followers inspired and help them prepare for when bathroom projects could resume. The blog also highlighted new selling opportunities for Lakes’ merchants and retail stockists. Read the blog here.

Easter Wishes

Easter was very different this year for many families. The usual family gatherings for that Sunday roast and Easter egg hunts were confined to individual households as lockdown prohibited movement unless it was essential. We developed Happy Easter wishes for our customers’ social accounts, and a virtual Easter Egg hunt for Lakes to bring some light fun during a challenging time. All posts received high engagement from followers.

Although showrooms are currently closed the Easter bunny has sneaked into one! How many Easter eggs can you see? #EasterFun #LoveEaster #LoveLakes 
The Easter bunny is getting around everywhere. This time he’s left a golden egg. Can you spot it? #EasterFun #LoveEaster #LoveLakes 
The Easter bunny has even managed to get into our showroom! And he’s found his favourite Lakes #ShoweringSpace. Which is your #LakesFavourite? #LoveEaster #LoveLakes

Thank you Key Workers

Without doubt the NHS and other key workers have done a phenomenal job in keeping us safe and our country going. Our customers wanted to show their recognition and appreciation so individual images were created and posted on our their social platforms every Thursday.

Tradesmith

Tradesmith’s newsletter was adapted for mobile friendly use, increasing the number of people able to view it, and ultimately increase sales. Available to view here.

Tommy Trinder

Tommy Trinder adapted its business model in days to include tools to help installers sell without home visits. Its ‘remote selling kit’ allows installers to schedule appointments and screen share with homeowners on video calls to take them through a virtual makeover with photorealistic products, which can be followed by a professional, branded quotation by email.

Garnalex

Garnalex aims to revolutionise the aluminium window and door market with its innovative Sheerline® system. We’ve developed a series of videos, which have been rolling out on social media. The videos start with a tour of its state-of-the-art factory, targeted and fabricators and installers.

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