13 Aug 2014

Lost for words?

You can always rewrite a headline, says MRA Marketing's award-winning copywriter Kate Woodford, but a picture that says it all is the real jewel in your social media crown.

If you’re worrying about what to say in your next marketing blog…struggling to string a few words together for a tweet…at a loss what to tell your PR agency for your next online release…then do not fear. Remember we live in the visual age, what with social platforms like Instagram, Pinterest and Facebook transforming the way we communicate and interact. So forget the words; let a picture do it for you.

On Facebook photos receive twice as many likes than text posts and videos are shared 12 times as often as text posts and links put together. So it seems including images – moving and still – in your social media content is a bit of a no brainer. Blogger and self-confessed Instagram addict, Jeff Bullas, has more:

Articles with images get 94% more total views
Including a photo and a video in a press release increases views by over 45%
60% of consumers are more likely to consider or contact a business when an image shows up in local search results
The engagement rate on Facebook is 37% higher for photos than it is for text.
So what images work best? With most things digital, there is no real rule of thumb. The trick is to have relevant images that engage and interest your readers and followers. An image of a conservatory might not win any Pulitzer awards, but to an installer whose business depends on it, your new product will be fascinating and they are far more likely to want to know more if you start with a picture of it. Of course a witty or eye-catching caption will add to the appeal too.

So what are you waiting for? With more camera phones than people in the world, you’re bound to have what you need to get snapping and sharing.

Agree? Disagree? Want help with your marketing? Comment below, or call MRA’s Director Lucia Di Stazio on 01453 521621 or email lucia@mra-marketing.com.


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