05 Aug 2015

Alumasc appoints MRA Marketing

MRA Marketing has been appointed to represent Alumasc Water Management Solutions (AWMS), the new name in the industry for proven water management.

MRA Marketing has been appointed to represent Alumasc Water Management Solutions (AWMS), the new name in the industry for proven water management. “We’ll be working on strategy, PR, re-branding and design in an integrated, synchronised marketing programme,” explains MRA Director Lucia Di Stazio.

For over 70 years Alumasc has promoted the efficient use, retention, recycling and disposal of water in the built environment, but increasingly the market is calling for more integrated solutions. So Alumasc has harnessed the expertise of four trusted brands in the industry, and brought them together to provide one simple solution in water management. The four sub-brands are: Skyline Fascias, Soffit and Copings; Alumasc Rainwater Gutters and Downpipes; Harmer Building and Drainage; and Gatic Civil Drainage.

“We know the industry very well and have an excellent working relationship with Alumasc, having worked with them previously on a number of projects,” Lucia continues. “Understanding our clients and where they need to be positioned within the market is what MRA does best. We help businesses grow.”

AWMS Managing Director, Steve Durdant-Hollamby’s fresh business strategy is to provide an overall solution in water management, from rain to drain. MRA is helping to implement the new strategy with an innovative marketing and PR campaign that will transform the market.

“AWMS has already started making big moves,” says Steve. “We’re the first joined-up brand in water management, combining the quality and skills of four trusted brands. It’s a significant step forward for the industry, and MRA’s helping us lead the way in water management.”

To find out how MRA can help you grow follow @MRAMarketing or email Business Development Manager Tom Rigby tom@mra-marketing.com

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