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“MRA Marketing's programme of PR, advertising, design and internet services is delivering what it promised.”

Martin Randall, Chairman Zoom Ready
 

Zoom

In 2011, Zoom Ready, an unknown roof brand, burst into a conservatory market dominated by a few leading brands.

Zoom, with its innovative trouble-free roof saw the potential to enhance the conservatory living experience for consumers, gain a significant share and grow the market.
The overall campaign objectives were to:

1. Break in and establish Zoom Ready in the market (Year 1)
2. Get Zoom to 25% share and No.1 in 4 years (Phase 2)
3. Grow the conservatory market (Phase 3)

MRA developed a powerful integrated campaign - very different to other brands - to run across all media.

Sales passed ‘break even’ in June 2012 as planned. Zoom now has 100 regular customers and 2-3% market share on a running basis.

More than this, Zoom’s taken centre stage and has established the issues the industry is talking about. It has already changed the market.

Campaign components

  • Advertising: design & placing

  • Identity: creation & branding

  • Website: design & development

  • PR Campaign

Zoom

Advertising

Branding

Brochures

Direct mail

POS

Website Design

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