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Up against a two day turnaround and an absence of any appropriate imagery, we decided on a typographic approach to create an impactful message that would cut through the ‘noise’ in the Earthmovers publication.

Announcing the launch of its new tiltrotator package, we produced a full page landscape advert that would either require the reader to tilt their head or rotate the ad in order to read the messaging.

The simple device worked well to make the ad visible in a crowded market place.

A new angle for Engcon’s Tiltrotator package

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