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“You understood our brief, invested considerable effort in a comprehensive proposal that gave us the confidence that you knew our markets, and proposed a strategy that could really help us grow quickly. I’m really proud to be working with MRA.”

Stuart Cook, Commercial Director, Acheson & Glover

MRA Strategy for A&G

A&G was an unknown brand seeking to enter an already crowded market place. Existing suppliers all followed the same approach focussing on selling products and working around rather than through the Merchants. There was no obvious demand for yet another supplier, unless one could enter the market and offer a totally different type of service to merchants.

MRA had to build A&G’s brand awareness from a standing start, while at the same time identifying and communicating a compelling positioning that set A&G apart from their established rivals.

Results
A&G’s promoted overall awareness amongst buying groups is now 40% and growing, up from virtually zero 12 months ago. Amongst H&B members it stands as high as 87% and at 67% for NBG.

The company now has over 50 carefully selected builders’ merchants who are real enthusiasts for the Outside Rooms concept and have the skills and space to do it justice.
 

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Acheson & Glover

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