Tasked with creating a series of door drops targeting homeowners around Dulwich and Hampstead, we kicked off the launch with a door drop to hit the doormats on Valentine’s Day.
With the message ‘The perfect match’ on the envelope of the ‘Valentine card’, it related to how Timber Windows UK can expertly match new windows to the style of the homeowner’s property. The Valentine messaging ensured the homeowner would be curious to open the envelope and read the enclosed card.
The Valentine card conveyed the benefits of its products and service and offered a chance to win a Fortnum & Mason hamper as extra incentive to arrange a quote.
The ‘Be a not-so-secret admirer’ door drop that followed a short time later, emphasised that a window and door installation was being carried out near to the homeowner, and encouraged them to take a stroll to admire the craftsmanship taking place.
A third door drop was incentivised to encourage homeowners to ‘refer a friend’.
The campaign resulted in immediate enquiries and quotes, which have since been converted to sales.