Forgot password? » Return to login
Register » Return to login
Management Accountant vacancy MRA Marketing is a fast-growing, award-winning, marketing agency based in Wotton-under-Edge, Gloucestershire. We specialise in B2B marketing for the b » More
MRA’s MD double nomination for IoD Director of the Year Lucia Di Stazio, MD of MRA Marketing has been shortlisted for the IoD Director of the Year and Young Director of the Year Awards » More
Creative Campaign Planner Creative thinker with a can do attitude » More
Senior Customer Growth Manager – Full Time Customer Growth Managers keep each customer’s PR & Marketing programme on track. » More
Customer Growth Manager – Full Time Customer Growth Managers keep each customer’s PR & Marketing programme on track. » More
18 April 2017

IKO #NoMorePotholes ducks go viral

The recent IKO PLC #NoMorePotholes ducks campaign has gone viral on Twitter, with hundreds of people getting on-board to help raise awareness of the UK’s pothole crisis.

The rubber ducks are branded with IKO’s #NoMorePotholes campaign hashtag. The campaign was launched by MRA Marketing for IKO in February 2016, and is shortlisted for a CIM Marketing Excellence Award. #NoMorePotholes highlights the problems potholes cause, examines why repairs aren’t working and drives awareness of long-lasting, cost-effective solutions. To mark the campaign’s first anniversary this February, IKO gave away 50 ducks free via @ikoplc – but after being inundated with requests many more ducks have been ‘released’. In fact, the campaign has been so successful organic impressions for @ikoplc have reached a peak of 120,000 in March.

The ducks have already garnered a lot of press coverage in trade and regional consumer press. Even councillors and MPs have got involved by requesting ducks and tweeting photos of them in potholes up and down the country.

Andy Williamson, Managing Director of IKO UK Group says: “Year on year we’re seeing the same potholes appearing, getting fixed and reappearing shortly afterwards in a never-ending cycle. Councils use a quick-to-apply traditional material which doesn’t last. A costly, ineffective process, it wastes taxpayer’s money and endangers road-users, while there are existing materials that could be used. Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and more – it could transform UK roads and save money.

“If you’re concerned about potholes join our campaign and help make a difference, one duck at a time!”

To request your own free #NoMorePotholes duck, message IKO on Twitter @ikoplc or email marketing.uk@iko.com.

MRA is committed to protecting your privacy. We use cookies to improve your experience of our website. By continuing to browse the site, you are agreeing to accept our use of cookies. Read our Cookies and Privacy Policy to find out more.