Forgot password? » Return to login
Register » Return to login
2nd BMBI Round Table Debate now live on video! A comprehensive suite of videos from the second annual Builders Merchant Building Index (BMBI) Round Table Debate are now live at » More
Management Accountant Part-time (25h/wk) Management Accountant wanted » More
MRA Marketing and Brisant win CIM Marketing Excellence Award MRA Marketing and Brisant Secure won the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April » More
High five for MRA Marketing at Construction Marketing Awards MRA Marketing celebrated a record five award wins at the prestigious Construction Marketing Awards (CMA) » More
Builders’ Merchants Awards for Excellence goes back to its roots To mark its 17th anniversary, the awards ceremony is going to go back to its roots and its original name of Builders’ Merchants Awards for Excellence » More
9 April 2017

From concept to completion: creating a new ad campaign for Fibo

MRA’s creative team was recently tasked with designing a group of adverts aimed at the merchant and builders markets. Market-leading wall panel manufacturer, Fibo UK – a new client of MRA Marketing, has recently rebranded so it was a great opportunity to start with a blank sheet of paper and come up with some inspiring new concepts.

We focused on the USPs and the key messages that we wanted to promote, and created a selection of short descriptions and strong straplines, which summarised the benefits of Fibo products. These then formed the basis of the ad development.

Fibo wall panels are easy to install, thanks to their patented Aqualock ‘tongue-and-grove’ design, which allows them to fit together effortlessly and with little equipment. Fibo can also be fitted on top of existing tiling or stud partitioning and is a hygienic and low-maintenance alternative to traditional ceramic tiles.

The design of the Fibo logo is very much rooted in the Scandinavian notion of simplicity and precision, and is created using simple geometric elements. Taking this into account, MRA created an ad style which is relevant to UK audiences yet still echoes its Scandinavian origins.

Bathroom images were selected to include showers – emphasising Fibo’s superior waterproofing properties. Accessories are minimal to avoid distraction. The final ad concepts were created using triangles which dissect the wall panels, creating shapes that express the precision which is so key to the Fibo concept.

For more information on Fibo wall panels, call 01494 771 242. Visit and follow @Fibo_UK on Twitter.

MRA is committed to protecting your privacy. We use cookies to improve your experience of our website. By continuing to browse the site, you are agreeing to accept our use of cookies. Read our Cookies and Privacy Policy to find out more.