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Getting sand kicked in your face? 29 January 2014 If you don’t have a competitive advantage, you’d better create one if you want to survive, says Mike Rigby, Managing Director of MRA Marketing Read more »
The Art of War: the 3 fundamental principles that underlie the best marketing campaigns 20 March 2014 Good marketing managers have much in common with good generals. To be truly successful, a marketing strategy must be planned like a military campaign – with precise knowledge of who, where and how to attack. Read more »
Time to invest in a change of style or a marketing trim? 14 October 2014 Remember, your markets and your competitors don’t hibernate, so neither should you, says Mike Rigby, Managing Director of MRA Marketing. If your marketing isn't working, it's time to think again. Read more »
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