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…and behold there was Customer Service & Marketing too! 3 March 2015 Ryanair's aggressive underdog brand strategy was harming growth and profitability, says Lucia Di Stazio. With a total about-face, the airline everyone loves to hate has staged a comeback with a new more appealing face, better manners and a new business model. Read more »
Be alert, agile and adapt quickly: how to future-proof your business 11 May 2016 Companies survive and grow by tuning in to what customers need and want today, and anticipating what they’ll need and want tomorrow, says MRA Director Lucia di Stazio. If they fall behind, you get left behind. Read more »
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