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18 May 2017

2016 Winner: Strategic Planning & Management & Best Product Launch


MRA Marketing has won two awards at the prestigious Construction Marketing Awards (CMAs) for its work with Solidor and Alumasc Water Management Solutions (AWMS). Run by the Chartered Institute of Marketing, the CMAs are the UK’s leading awards for marketing in construction.

A black-tie ceremony on 1st December in London, hosted at the Radisson Blu saw MRA pick up the coveted ‘Strategic Planning & Management’ award for Solidor’s fully integrated ‘Most secure composite door’ campaign; and ‘Best Product Launch’ for Filcoten® – the first lightweight concrete channel drainage system launched by Alumasc Water Management Solutions.

MRA’s Managing Director Lucia Di Stazio says: “We’re extremely pleased to have won the ‘Strategic Planning & Management’ award for the second year running. MRA’s reputation is based on delivering high profile strategic PR & marketing programmes that transform markets and build leading brands. The judges praised the ‘brilliant planning and well researched’ approach of our campaign, recognising it as ‘on message’ and achieving ‘10 out of 10 results’.

“We were also exceptionally proud to have won ‘Best Product Launch’ for Alumasc’s innovative product Filcoten”, continues Lucia. “Our task was to implement a strategic and integrated marketing campaign to build awareness of Filcoten and redefine the market for advanced concrete-based products. In the first 12 months of launch (July 2015-August 2016), sales were ahead by 26% on forecasts, and project quotes were up 82% in the last 6 months compared with the first 6 months. Awareness of the unique product benefits contributed to winning specifications for significant projects such as Carlisle Lake District Airport and the Public Realm project in Hull.”

For strategic insight and brand building, call MRA Marketing on 01453 521621 or email lucia@mra-marketing.com

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