2015 Winner: Strategic Planning & Management
Full service agency MRA Marketing has won the coveted 2015 Construction Marketing Award (CMA) for Strategic Planning & Management for its work with Deceuninck. The award was presented by Guest of Honour and Chief Executive of The Chartered Institute of Marketing Chris Daly.
“We’re delighted to have our success with Deceuninck recognised with the top award in this year’s CMAs. Our strategic thinking, creative insight and strong implementation are helping Deceuninck deliver exceptional results,” says Director of MRA Marketing, Lucia Di Stazio.
The judges said it was a: “Well thought through strategy, a well-constructed plan aggressively executed. A good entry with great results!”
Deceuninck UK’s strong growth and overall performance has been recognised by repeated mentions in Deceuninck’s annual and quarterly reports. It has been rewarded with £2m investment in innovative new products such as the new top-performing patio Slider24 and market beating Fully Reversible Window, a new warehouse to house all its 26 colours from stock, and a new target, to get to No.1 in the UK.
Deceuninck is one of the world’s leading PVC-U systems companies and top three in all major PVC-U markets apart from the UK. Roy Frost, Managing Director Deceuninck UK says “MRA is helping put Deceuninck at the heart of the market and on the road to No.1. We’re thrilled this prestigious award recognises what we have achieved.”
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