2013 Winner: Strategic Planning & Management
MRA worked with leading independent merchant EH Smith to develop a strategy to gain a much larger share of builders’ ‘collect’ business and re-launch its Shirley Solihull branch. The launch was underpinned by a sustained and integrated marketing campaign to gain momentum and establish it as a ‘proper builders’ merchant for proper builders’ and won MRA Marketing the Construction Marketing Award for Strategic Planning & Management in 2014.
“The MRA-EHS project team broadened the scope of the brief - the impact has been unprecedented,” explains Mark Mallinder, Marketing Director of EH Smith. “The business has seen a 40% increase in small builder revenue giving us a growth map for the next 10 years.”
Director Lucia Di Stazio is delighted the specialist agency has been recognised again for helping companies grow. “It’s fantastic to receive this accolade,” comments Lucia, “particularly at the end of such a positive year for the construction industry as a whole.”