Forgot password? » Return to login
Register » Return to login
2015 Winner: Strategic Planning & Management MRA Marketing wins top award with Deceuninck in prestigious CMAs. » More
2014 Winner: Best Digital Campaign MRA Marketing won for the 10th time in 10 years in 2014, this time for Best Digital Campaign together with Door-Stop International. » More
2013 Winner: Best Use of Website MRA’s winning campaign for Best Use of Website helped boost orders via www.door-stop.co.uk to 97%, increasing new and existing business. » More
2013 Winner: Strategic Planning & Management MRA worked with leading independent merchant EH Smith to develop a strategy to re-launch and boost revenue at its Shirley Solihull branch. » More
 
23 November 2012

Smart marketing win for MRA and Door-Stop at CMAs

MRA Marketing and its client composite door manufacturer Door-Stop have won another Construction Marketing Award – this year for Best Campaign under £25,000. “This very successful campaign shows the importance of working ‘smart’ rather than ‘expensive’,” comments Lucia Di Stazio (pictured), Director of MRA Marketing.

With a budget of under £13,000 the campaign has so far led to 40 new customers and brought in business worth over £1.87 million a year. That’s a return on investment of 14,000%, making a significant contribution to Door-Stop’s sales – currently running at 8% over target for the year.

Combining direct mail, targeted postcards, discount vouchers and efficient data collection and monitoring via smart phones, backed up with endorsements from existing customers and a visit from a Door-Stop sales representative, the campaign impressed the CMA judges. They described it as “a well thought out campaign that has delivered impressive results, exceeding initial objectives and delivering very good value for money. All well measured with smart objectives.”

Nick Dutton, Managing Director of Door-Stop, comments: “The CMAs are a national measure of excellence in construction marketing and we’re delighted to receive this award. The campaign shows that with careful planning it’s more effective to address marketing to a targeted audience than to spend vast amounts. It’s good to have our team effort recognised.”

MRA is committed to protecting your privacy. We use cookies to improve your experience of our website. By continuing to browse the site, you are agreeing to accept our use of cookies. Read our Cookies and Privacy Policy to find out more.